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STRATEGY
![](https://static.wixstatic.com/media/c08b4dc4deef91c9ad73a8d225033547.jpg/v1/crop/x_0,y_60,w_1196,h_609/fill/w_980,h_499,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/c08b4dc4deef91c9ad73a8d225033547.jpg)
By applying the right kind of strategy specific to a goal, organizations can focus its marketing efforts, apply resources efficiently, and measure effectiveness. Proper execution of strategies can deliver winning results.
CREATIVITY
![](https://static.wixstatic.com/media/4d596af4c8f14041a535afc44c6439ed.jpg/v1/crop/x_4,y_88,w_1339,h_687/fill/w_975,h_500,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/4d596af4c8f14041a535afc44c6439ed.jpg)
Creativity
Form should follow function. Creative and innovative work should cut through the noise and warrant attention, but it should be consistent with the message and serve a purpose. It should connect, affect, and inspire the desired behavior or outcome.
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